Two-thirds of Chameleon Users Buy Supplier's Products

 

Novi, MI - December 29th, 2011 - Chameleon Power, the leading provider of web visualizer solutions to the building and decorating industries, is proud to announce that internal reporting systems have established that more than two-thirds of identified Chameleon visualizer users eventually buy the supplier's products. This data has been assembled through online reporting systems calibrated with client warranty data.

Chameleon has been providing web visualization technology since 1997 and proudly provides its sales and specification technology to many successful building industry manufacturers including Congoleum, Crossville Tile, Dal-Tile, Exterior Portfolio by Crane, GAF, Ply Gem, Royal Building Products, Sikkens/Akzo Nobel, Tapco and many more.

"We've known that users have enjoyed our technology for more than a decade based on significant increase in traffic and time on site for our clients after deployment" commented Dan Dempsey, CEO of Chameleon Power. "We just didn't realize the financial impact our technology was having for our client base. This is very exciting news."

With the continued increase in user awareness and expectations for web tools like the Chameleon solutions, Chameleon expects this success ratio to increase over the next decade. Chameleon is also measuring the impact of social tools and websites like FaceBook and Twitter, and has expanded integration activities in this area to ensure users can exploit the social functionality during their decorating process.

About Chameleon Power
Headquartered in Novi, Michigan, Chameleon Power is the leading web technology provider to the home building and decorating industry. Chameleon Power has provided Visualization and E-commerce Solutions to the home building and remodeling industries since 1997. Chameleon Powered web sites create virtual showrooms that provide a seamless connection between manufacturers, e-tailers, and consumers. For more information, visit www.chameleonpower.com.