Crossville Tile Launches Next Generation Tile Visualizer, Cross-Vision
Crossville, TN - August 20th, 2011 - Crossville Tile, Inc., the leading provider of porcelain stone tile products in the U.S., has launched its next generation tile selector visualizer solution for its website. The visualization solution is the third generation of its popular Cross-Vision tool that allows website visitors to view real porcelain stone products in their own room online while at the Crossville website.
Chameleon Power, the leading provider of visualization solutions to the building and decorating industries, provides this dynamic tool for the Crossville website. Cross-Vision is a photographic rendering system that allows the site visitor to select a room scene of choice, or load their own, and then see the final outcome before purchasing the product, narrowing the decision cycle.
New features added to the new Cross-Vision include an updated version of the consumer upload tool (ImageMapper) that allows site visitors to load their own room scene photographs for decorating with Crossville porcelain stone flooring products. In addition, the new Cross-Vision has larger room scenes, and uses the much faster next generation Chameleon Power rendering engine, providing dramatically improved response times.
"Cross-Vision appeals to our designer and consumer base, and has proven to be a valuable tool for our website and branding campaign," said Laurie Lyza, Director of Marketing. "Going the extra mile to provide such a tool is what Crossville is all about and why we have been a successful supplier for more than 25 years."
"Crossville's very high-quality product offering attracts a more discriminating customer, and the website must appeal to this expectation," commented Dan Dempsey, CEO of Chameleon Power. "Cross-Vision provides an engaging experience that virtually ensures specification of the Crossville products into the user's project, and helps portray Crossville as the leader in its category."
Chameleon has provided the Cross-Vision visualization system for more than ten years. Cross-Vision 2011 launched in July on www.crossvilleinc.com.
About Crossville, Inc.
Crossville, Inc. manufactures and distributes premium Porcelain Stone© tile throughout the United States. Backed by world-class logistics, comprehensive technical support programs, and attentive customer service, Crossville's beautifully designed, environmentally conscious products truly set the industry standard for the domestic tile industry. The brand continues its history of innovation with the introductions of glass, metal, natural stone, and decorative products to enhance its high performance Porcelain Stone© lines.
About Chameleon Power
Headquartered in Novi, Michigan, Chameleon Power is the leading web technology provider to the home building and decorating industry. Chameleon Power has provided Visualization and E-commerce Solutions to the home building and remodeling industries since 1997. Chameleon Powered web sites create virtual showrooms that provide a seamless connection between manufacturers, e-tailers, and consumers. For more information, visit www.chameleonpower.com.