Dal-Tile Launches Next Generation Tile & Stone Visualizer
Dallas, TX – January 1st, 2012 –Dal-Tile Corp., the largest U.S. manufacturer and distributor of ceramic tile and natural stone, has launched its next generation visualization solution for its Daltile.com website. The Tile & Stone Visualizer allows Dal-Tile website visitors to view its tile and stone products in their own rooms while visiting the Dal-Tile website.
Chameleon Power, the leading provider of visualization solutions to the building and decorating industries, provides this dynamic tool for the Dal-Tile website. In addition, the tool has been implemented in kiosks on the retail floors of leading flooring retailers across the U.S.
"Dal-Tile's Tile & Stone Visualizer appeals to our designer and home owner customer base, and is proving to be a valuable tool for our website and branding campaign," said David Warren, Digital Marketing Director for Dal-Tile Corp. "Upgrading the existing tool with larger room scenes, visitor photo upload capabilities and other unique features is something we have aspired to do for years and have finally accomplished it."
"Dal-Tile's leadership position in the ceramic tile and stone industry made launching a cutting edge visualization and selection tool a necessity for their website visitors", commented Dan Dempsey, CEO of Chameleon Power. "This tool provides an engaging experience that virtually ensures selection of the Dal-Tile products into the user's project, and helps Dal-Tile continue its dominance in its categories."
With the continued increase in user awareness and expectations for web tools like the Chameleon solutions, Chameleon expects this success ratio to increase over the next decade. Chameleon is also measuring the impact of social tools and websites like FaceBook and Twitter, and has expanded integration activities in this area to ensure users can exploit the social functionality during their decorating process.
The Dal-Tile Tile & Stone Visualizer formally launched this month on the Dal-Tile website, www.daltile.com.
About Chameleon Power
Headquartered in Novi, Michigan, Chameleon Power is the leading web technology provider to the home building and decorating industry. Chameleon Power has provided Visualization and E-commerce Solutions to the home building and remodeling industries since 1997. Chameleon Powered web sites create virtual showrooms that provide a seamless connection between manufacturers, e-tailers, and consumers. For more information, visit www.chameleonpower.com.