Tapco Group Launches Next Generation Virtual Remodeler
Wixom, MI – January 15th, 2012 – The Tapco Group, a leading global provider of exterior building products, with brands including Mid America Siding Components, Inspire Roofing, Foundry Siding, Atlantic Premium Shutters, Tapco Tools, WellCraft Egress Systems, Builders Edge and Vantage, has launched its next generation Virtual Remodeler visualizer solution. The visualization solution is the third generation of its popular marketing tool that allows website visitors to view real building materials on their homes while at the Tapco brands' websites.
Chameleon Power, the leading provider of visualization solutions to the building and decorating industries, provides this dynamic tool for the Tapco Group website. Virtual Remodeler is a photographic rendering system that allows the site visitor to select a home of choice, or load their own, and then see the final outcome before purchasing the product, narrowing the decision cycle.
New features added to the new Virtual Remodeler include an updated version of the popular consumer upload tool (ImageMapper) that allows site visitors to load their own home photographs for decorating with Tapco products. In addition, the new Virtual Remodeler has larger home photographs, unique mouse over features, and uses the next generation Chameleon Power rendering engine, providing improved response times and interactivity.
" The Virtual Remodeler assists our consumers and contractors in the selection of materials for their projects, and will be a valuable tool to actually see the many different design elements and product solutions we provide to enhance the beauty of the home , " said Jonathan Wierengo, Vice President of Marketing. " Going the extra mile to provide such a tool is what The Tapco Group is all about and why we have been a successful building partner for more than 50 years. "
" The Tapco Group's focus on innovation and quality of product and service makes the Virtual Remodeler an excellent addition, " commented Dan Dempsey, CEO of Chameleon Power. " We're excited that leading product suppliers like The Tapco Group continue to invest in providing a premium service that shortens the decision cycle and aids the community in color and design selection. "
The Tapco Group Virtual Remodeler is available immediately on the Tapco Group website, www.tapcoint.com.
About Chameleon Power
Headquartered in Novi, Michigan, Chameleon Power is the leading web technology provider to the home building and decorating industry. Chameleon Power has provided Visualization and E-commerce Solutions to the home building and remodeling industries since 1997. Chameleon Powered web sites create virtual showrooms that provide a seamless connection between manufacturers, e-tailers, and consumers. For more information, visit www.chameleonpower.com.