Show Much More Than a Floor Sample: Chameleon Power Releases VisionQR,™ an interactive retail floor tool for consumers and sales associates.
App allows users to view swatches and products in a real-world setting,
on their mobile device, while at the store
Chameleon Power, the leading and pioneering provider of visualization technology for the building and decorating industries, announced the release of its new showroom floor sales solution called Vision QR™. This new app for smartphones and tablets brings visualization and selections technology to the retail floor, enabling sales associates and customers to scan and view live demonstrations of decorating products while at the store.
Unlike a traditional floor sample or fabric, which can only give a consumer a general idea of what a product might look like in a home, the Vision QR app gives users a photographic representation of products within the users setting, such as tiles visualized in an actual room; fabric swatches onto furniture; or garage doors, windows and many other product possibilities onto home exteriors. And if the user has created an online project folder, the scanned products can be viewed within or on their actual home photo, while at the store.
The VisionQR app exploits the unique capabilities of QR (Quick Response) or RFID (Radio Frequency Identification) readable tags, and Chameleon Power’s industry leading online and mobile visualization technology, to create the ultimate combination of online and in-store marketing concepts.
“Product visualization technology is the ultimate online marketing tool for selling and specifying products, however, the disconnect occurs when the customer visits the retail store. VisionQR connects the online world with the retail floor environment allowing the user to capitalize on these powerful tools while at home and in the store,” said Dan Dempsey, president and CEO of Chameleon Power.
“The Vision QR app was designed to bring the virtual world to the showroom floor and assist associates and consumers in narrowing down options for better and more visually accurate choices before purchase.”
For the showroom associates, Vision QR arms them with a highly useful mobile tool or a central kiosk designed to capture valuable customer data to complete purchases. The app also features the option to send the customer home with a print out of their selections and store information.
Dempsey says the printout option can serve as an instant and long-term reminder for a later purchase and of the company brand, and he says the ease-of-use of the app opens the possibilities of a showroom using in-store signage to offer instant sales incentives for simply downloading the app.
For consumers, Vision QR not only makes it possible them to make the best selections, but also save projects on their mobile devices to view at home and then share with family and friends on Facebook and other social media environments.
“Vision QR has all of the features and capabilities available to create even more engaging and easier showroom selling and shopping experiences,” said Dempsey.
About Chameleon Power
Headquartered in Novi, Michigan, Chameleon Power is the leading Web technology provider to the home building and decorating industry. Chameleon Power has provided visualization and e-commerce solutions to the home building and remodeling industries since 1998. Chameleon Powered Web sites create virtual showrooms that provide a seamless connection between manufacturers, e-tailers and consumers. For more information, visit www.chameleonpower.com.