Chameleon Power HQ, Novi, Michigan, Technology

About Chameleon Power

What we do

Chameleon is the industry leading provider of web and mobile visualization and design technologies. Chameleon Power was the first company to develop an “upload your own photo tool” for website visualizers and expanded these capabilities to mobile devices including iPads, Androids, etc. Our technologies create virtual showrooms, providing a seamless connection between manufacturers, retailers and consumers. Leading companies have relied on Chameleon’s software solutions for years including ABC Supply, Armstrong, CertainTeed, Crossville Tile, Daltile, Empire Today, GAF, Oldcastle, Ply Gem, Toll Brothers, and many more.

Chameleon Power also provides a full-range of hosting and IT services you can expect from a software technology leader. By operating in the safety and convenience of the cloud, Chameleon has the resources and the capabilities to be a robust data center offering everything from hosting to complete data center management and 24/7 help desk services. Chameleon Power is based in Novi, Michigan, operating from its two-story, 15,000 square foot headquarters.


Who we are

Dan Dempsey

President and CEO Dan Dempsey

Dan Dempsey is founder, president and CEO of Chameleon Power. His vision and motivation, along with a desire to market cutting edge technology, spawned a new platform of web services that has become the leading visualization technology provider in the building and decorating industry. Prior to Chameleon, Dempsey founded a national marketing and consulting firm that eventually became the US launch pad for many well-known companies including RIM (Blackberry), Netscreen (Juniper), SNAP (Quantum), Handspring (Palm), Phobos (SonicWall), Barracuda Networks and many others. Dempsey started his career in the accounting profession and worked for several firms, including Fortune 500 companies, prior to venturing into his own startups. Dempsey attended the University of Michigan and graduated from Wayne State University with a bachelor's degree in accounting. He also holds a master’s degree in taxation from Walsh College. Outside of Chameleon Power, Dempsey is a husband and a father of three daughters.

Tim Hardy

Vice President of I.T. Services Tim Hardy

Tim Hardy has been with Chameleon Power since its inception. As Vice President of IT Services, he oversees all internal technology and data center responsibilities. He also ensures our clients experience 24/7 support and availability of internal and external systems. Hardy has extensive experience in the IT field providing support and services to many major technology providers including nine years with Apple Computer and several years with Honeywell Information Systems.

Bill Westrick

Vice President of Software Engineering and Research and Development Bill Westrick

As a founding member of Chameleon Power, Bill Westrick brings more than 20 years of experience in visualization, color science, image processing, software development and spatial databases skills. Over the course of his career, he has spearheaded new technologies in software and color technology for image processing and has created a new generation of visualization technologies. Previously, as Director of Research and Development for ZOOM Information Systems, he was responsible for designing the core technologies behind the ARTIIS (Advanced Real-time Transportation Information Infrastructure System). For ARTIIS, he has designed the Universal Data Core (UDC) that is responsible for real-time data collection and distribution over distributed networks. Westrick also is Chameleon’s resident inventor. He has developed several new processes and techniques including algorithms for the creation of dynamic Internet images, new server-side dynamic content caching systems, database-driven distributed processing techniques, and accurate color management for the Web, mobile tablets and smartphone apps.

Phil Kenyon

Vice President of Color Solutions and Outside Sales Phil Kenyon

Phil Kenyon launched the original visualization technology that preceded the Chameleon web rendering engine. His original ColorVision desktop technology inspired the development that became the industry's first web visualization technology, and launched Chameleon Power. Kenyon has pioneered several other technologies including the Chameleon Chromalyzer engine, conceptualized by Phil and developed by Bill Westrick, VP of Software Engineering and R &D. Having ridden the wave of innovation in consumer electronics in the 80’s helping to launch numerous computer and software products for the likes of Sega, Amstrad, Texas Instruments, and Mattel, Phil Kenyon redirected his creative talents to the field of Color Marketing. Since the early 90’s he has worked with numerous multi-national corporations around the world to develop new and exciting technologies that enable Manufacturers to not only design superior color collections, but to also create marketing tools and programs that enable the consumers to select products with ease and confidence. Phil has worked and published papers with world renowned academics at leading universities in the field of Color Science, Color Psychologists, Color Instrument Manufacturers, Color Marketing Groups and Color Associations and combined this collective knowledge to deliver numerous innovative color marketing and color management solutions. Born in England, Phil and his wife Julie reside in New Jersey.

Karen Savage

Director of Project Management and Marketing Karen Savage

Karen Savage has been with Chameleon Power since 2008. Karen holds a Bachelor’s degree in Graphic Design and brings more than 15 years of experience in the photography and design fields. In her role as Director of Project Management and Marketing, she manages a team of graphic designers and is responsible for all web and graphic design within the company. Her unique eye and talent for design can be seen in some of Chameleon Power’s most popular visualizers, including one highlighted in “The New York Times.”

Wyatt Eurich

Director of Software Development Wyatt Eurich

Wyatt Eurich has worked as a Systems Analyst in the printing, security, telecommunications, automotive and customer service industries. A software development innovator, he has created numerous web applications and services for General Motors, The Home Depot, Pfizer, Inc., and Multi Packaging Solutions. In 2011, he developed a system making it possible for QR codes to be time-sensitive and used effectively in targeted marketing campaigns.

Cameron Rye

Director of Front End Development Cameron Rye

As Chameleon Power’s front end expert, Cameron Rye comes with over 15 years of web development experience. Cameron leads a team of developers working with the latest in visualization technology to bring first-class web solutions, exquisite markup and code, and forward thinking ideas to their clients. During his career, Cameron has worked on many renowned web projects including: Target, Universal Music, Baby Einstein, and Giada DeLaurentiis.

Amanda Danescu

Director of Professional Mapping Services Amanda Danescu

Amanda Danescu joined Chameleon Power in 2013 as part of the graphic design team. Amanda now manages a team of designers who professionally prepare images for our render service. This groundwork allows our customers the ability to visualize interiors and exteriors of homes with products before they make a purchase. She has always had a strong passion for art and received her Bachelor’s degree from Oakland University in 2012.