Interactive web visualizer tool is helping homeowners, dealers and designers select the ideal countertop material for their project
September 21st, 2015
NOVI, MI — Formica Corporation, a global leader in the design, manufacture and distribution of surfacing materials, has launched a new online room visualization tool to help its customers design their homes using Formica®
Laminate and Formica®
Solid Surfacing products. The visualization tool, provided by Chameleon Power, the leader in visualization technologies for the building and decorating industries, enables homeowners to preview Formica®
Brand surfacing materials in their home projects from their computer or mobile devices.
The Design a Room visualizer tool allows users to select from a gallery of kitchen, laundry room and bathroom images, or upload their own room photo. Users can then select and preview Formica®
Brand products to see how the applied product will look within a space, while customizing pain colors and cabinetry. The Design a Room visualizer tool is integrated directly into the Formica Corporation website.
“We’re proud to offer homeowners innovative tools to take the guesswork out of home design projects," said Amy Gath, North American vice president of marketing at Formica Corporation. "The Design a Room tool offers homeowners a great way to visualize how Formica®
Brand products will look in their spaces, while empowering them to feel comfortable with their design decision.
Brand is a leader in the surfacing industry. Adding our technologies to formica.com makes it easier than ever for the growing community of online users to visualize how their homes will look with Formica®
Brand designs," said Dan Dempsey, President of Chameleon Power. "We're proud that Formica Corporation has partnered with us to help its customers select the right countertop designs for their projects."
Brand Design a Room web visualizer is available at http://www.formica.com/en/us/design-a-room
About Formica Corporation
Founded in 1913, Formica Corporation, part of the Formica Group of companies, is a leader in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications. For more information about Formica Corporation, its products, special programs and promotions, visit www.formica.com
or call 1-800-FORMICA™.
About Formica Group
Formica Group is a global group of companies consisting of Formica Canada Inc., Formica Corporation, Formica de Mexico S.A. de C.V., Formica IKI Oy, Formica Skandinavien AB, Formica Limited, Formica S.A., Formica S.A.S., Formica Taiwan Corporation, Formica (Thailand) Co., Ltd., Formica (Asia) Ltd., Formica Decorative Materials (China) Co., Ltd. and Homapal GmbH, among others. The Formica Group of companies is part of the Laminates & Panels division of Fletcher Building.
is a registered trademark of The Diller Corporation.
1-800-FORMICA™ is a trademark of The Diller Corporation.
All rights reserved.
©2015 The Diller Corporation. A member of the Fletcher Building Group.
Communications/PR Specialist, Formica Corporation
513-786-3121 (w) 513-570-2107 (c)