Do the Colors and Materials You Choose Tell the Right Story? | Chameleon Power
May 2022

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Do the Colors You Choose Tell the Right Story? 

May 2022: This article appeared in ARCHITECT

Using the right colors, materials, and finishes for exterior design is critical to building design, and the PAC Visualizer by Chameleon Power makes it easy to find the right combination of colors and finishes for a project.

"Exterior finishes can come together to tell a powerful story about a building’s purpose and people—and strategic use of color and materials makes sure it’s a story worth sharing.

These three projects are impactful examples of what the right combination of colors and finishes can do: convey specific emotions, provide indications about what’s happening inside a building, and connect people to compelling messages." Read the full article here.

Not only does PAC-CLAD | Petersen understand the significance of building design, they offer the PAC Visualizer to help clients virtually design the ideal aesthetic for every project. Developed with Chameleon Power, now a Part of Hyphen Solutions, the PAC Visualizer is an interactive design tool to try and every option in any combination in a life-like virtual setting. You can even upload a project photo to see selections applied to the image and have complete confidence in the design. Learn more about Chameleon's advanced technologies at .

About Chameleon Power, Now a Part of Hyphen Solutions

Hyphen Solutions recently acquired Chameleon Power to deliver the most advanced software solutions to the residential construction and the building supply industries.

Chameleon Power is the leader in photorealistic visualization in 2D, 3D, Virtual Reality and Augmented Reality for the building industry. Chameleon’s applications help businesses speed sales conversions by enabling their customers to configure, see and experience choices in a life-like digital environment.  Chameleon's solutions are broadly adopted in every industry where visualization is critical to the purchase decision.
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About Hyphen Solutions

Hyphen’s Supplier Solutions offer specifically designed software for suppliers, trades and contractors in the residential construction industry. It’s easy to see why more than 14,500 suppliers collaborate with 90% of the national builders and hundreds of regional builders to build 1 out of every 3 homes in America. Visit to learn more about the collaborative platform.

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